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Persona is a collection of interchangeable beads and charms that can be worn on bracelets, earrings and necklaces.

Our unique and intricately designed beads in sterling silver with Italian glass, Austrian crystal, gemstones, and colorful enamel, inspire women to create beautiful pieces that express their individual personality and versatile style.

Don’t think the bead business is for you? Let us change your mind with our SMART merchandising system. Our pre-ticketed, pre-priced product is efficient for managing and effective for selling beads and charms. Benefit from repeat customer visits and the profits our collection has to offer.